Analysts, marketers, and business owners face the same question: How do you reach audiences in an era when AI is reshaping how people search and find information they need? That’s a top-of-mind issue for Pat Brown, SVP of global marketing, growth, analytics, and platform at Adobe. Brown joins The Deep View Conversations to share his unique perspective on the issue, with the expertise of someone who was doing marketing science before it was even called that, and who, in his current role, is responsible for global marketing execution across various forms of media and has to put these skills into practice every day. Pat breaks down how AI is moving beyond content generation to reshape media workflows end-to-end, from audience measurement to agents that automate entire processes. Topics covered:
The role of AI agents in automating marketing workflows
How AI in marketing can augment rather than replace creativity
AI-powered marketing tools that help analyze patterns and signals
Whether AI has “killed” SEO and what that means for marketers’ jobs
The rise of new terms like AEO and GEO in a “zero-click” search world
Why it’s still worth investing in marketing and brand strategy despite AI changes
Why today’s AI-driven SEO landscape feels like the early days of SEO
If you want to understand how AI is reshaping and helping individuals connect more effectively with audiences, this conversation will leave you feeling more knowledgeable about those topics.
Life event that changes all: Horse riding accident in Zimbabwe in 1993, a fractured skull et al including bipolar anxiety, chronic fatigue …. co-morbidities (Nietzche 'He who has the reason why can deal with any how' details my health history from 1993 to date). 17th 2017 August operation for breast cancer (no indications just an appointment came from BreastCheck through the Post). Trinity College Dublin Business Economics and Social Studies (but no degree) 1997-2003; UCD 1997/1998 night classes) essays, projects, writings. Trinity Horizon Programme 1997/98 (Centre for Women Studies Trinity College Dublin/St. Patrick's Foundation (Professor McKeon) EU Horizon funded: research study of 15 women (I was one of this group and it became the cornerstone of my journey to now 2017) over 9 mth period diagnosed with depression and their reintegration into society, with special emphasis on work, arts, further education; Notes from time at Trinity Horizon Project 1997/98; Articles written for Irishhealth.com 2003/2004; St Patricks Foundation monthly lecture notes for a specific period in time; Selection of Poetry including poems written by people I know; Quotations 1998-2017; other writings mainly with theme of social justice under the heading Citizen Journalism Ireland. Letters written to friends about life in Zimbabwe; Family history including Michael Comyn KC, my grandfather, my grandmother's family, the O'Donnellan ffrench Blake-Forsters; Moral wrong: An acrimonious divorce but the real injustice was the Catholic Church granting an annulment – you can read it and make your own judgment, I have mine. Topics I have written about include annual Brain Awareness week, Mashonaland Irish Associataion in Zimbabwe, Suicide (a life sentence to those left behind); Nostalgia: Tara Hill, Co. Meath.
canisgallicus 