YouTube’s ad revenue climbs to $10B |
Image source: Ideogram/The Rundown |
The Rundown: YouTube just flexed its streaming dominance with a blockbuster quarter, shattering Wall Street forecasts and inching ever closer to the $10B-per-quarter ad revenue club. |
| The details: |
| Alphabet’s latest earnings reveal that YouTube’s ad revenue hit $9.8B in Q2 — up 13% year over year and beating analyst estimates by $200M. Brands are steadily shifting ad budgets away from traditional broadcast TV and toward YouTube, lured by its massive reach and granular targeting capabilities.YouTube’s growth is powered by a spike in living-room viewership, as more people access YouTube via smart TVs and streaming devices.Nielsen now ranks YouTube as the No. 1 platform for TV viewing, with a 12.4% share for three consecutive months, outpacing even Disney and Netflix. |
| Why it matters: Nearly one in eight minutes spent watching TV happens on YouTube, reflecting not just a Gen Z migration but a mainstream redefinition of where “TV” happens. As pay-TV and legacy streamers scramble to catch up — with even Netflix trailing by a wide margin — YouTube is quickly becoming the new living-room default. |
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Image source: Ideogram/The Rundown