Futurism: YouTube …


😵‍💫 YouTube’s ad revenue climbs to $10B
Image source: Ideogram/The Rundown


The Rundown: YouTube just flexed its streaming dominance with a blockbuster quarter, shattering Wall Street forecasts and inching ever closer to the $10B-per-quarter ad revenue club.
The details:
Alphabet’s latest earnings reveal that YouTube’s ad revenue hit $9.8B in Q2 — up 13% year over year and beating analyst estimates by $200M. Brands are steadily shifting ad budgets away from traditional broadcast TV and toward YouTube, lured by its massive reach and granular targeting capabilities.YouTube’s growth is powered by a spike in living-room viewership, as more people access YouTube via smart TVs and streaming devices.Nielsen now ranks YouTube as the No. 1 platform for TV viewing, with a 12.4% share for three consecutive months, outpacing even Disney and Netflix.
Why it matters: Nearly one in eight minutes spent watching TV happens on YouTube, reflecting not just a Gen Z migration but a mainstream redefinition of where “TV” happens. As pay-TV and legacy streamers scramble to catch up — with even Netflix trailing by a wide margin — YouTube is quickly becoming the new living-room default.

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About michelleclarke2015

Life event that changes all: Horse riding accident in Zimbabwe in 1993, a fractured skull et al including bipolar anxiety, chronic fatigue …. co-morbidities (Nietzche 'He who has the reason why can deal with any how' details my health history from 1993 to date). 17th 2017 August operation for breast cancer (no indications just an appointment came from BreastCheck through the Post). Trinity College Dublin Business Economics and Social Studies (but no degree) 1997-2003; UCD 1997/1998 night classes) essays, projects, writings. Trinity Horizon Programme 1997/98 (Centre for Women Studies Trinity College Dublin/St. Patrick's Foundation (Professor McKeon) EU Horizon funded: research study of 15 women (I was one of this group and it became the cornerstone of my journey to now 2017) over 9 mth period diagnosed with depression and their reintegration into society, with special emphasis on work, arts, further education; Notes from time at Trinity Horizon Project 1997/98; Articles written for Irishhealth.com 2003/2004; St Patricks Foundation monthly lecture notes for a specific period in time; Selection of Poetry including poems written by people I know; Quotations 1998-2017; other writings mainly with theme of social justice under the heading Citizen Journalism Ireland. Letters written to friends about life in Zimbabwe; Family history including Michael Comyn KC, my grandfather, my grandmother's family, the O'Donnellan ffrench Blake-Forsters; Moral wrong: An acrimonious divorce but the real injustice was the Catholic Church granting an annulment – you can read it and make your own judgment, I have mine. Topics I have written about include annual Brain Awareness week, Mashonaland Irish Associataion in Zimbabwe, Suicide (a life sentence to those left behind); Nostalgia: Tara Hill, Co. Meath.
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